It’s About T.I.M.E.
the illest man ever
It's About T.I.M.E. is the third studio album by Onyx member Sticky Fingaz, released on February 14, 2019, through Major Independents. The album is available only on Sticky's own website.
The album was released as a "digital album movie" and is accompanied by a musical film, which tells about Sticky Fingaz's life, starting from his birth to the entry into Onyx. Three young actors play the evolution of a rapper.
Sticky Fingaz wrote the script for this film and presented himself as a director, cinematographer, and producer of the film, and he also played a role in it. All the music for the movie was created by Nottz Raw.
Plot and concept.
The film tells an American rapper Sticky Fingaz's life, from his childhood experience to his growing up and becoming a hip-hop icon. All this is accompanied by songs performed by the rapper himself. According to the film director, this movie can shake the art to the ground for many years.
The movie was shot in 2016 in Los Angeles and partly in Dakar.
The rapper himself says that the title of this release has a double meaning. First, he didn't release a solo album for so long, so now it's about time. Secondly, "T.I.M.E." is also an acronym for "The Illest Man Ever." This is the life story of Sticky Fingaz.
Background.
In November 2017, American rapper Sticky Fingaz, a member of the rap group Onyx, published a cover and a link to pre-order his new album-movie titled It's About T.I.M.E. At first, a teaser for the new movie was published, and then the trailer itself.
The release of the album-movie was continually delayed. Still, the interest in it was supported by the release of videos for songs that were added as bonus tracks to the news release: «Made Me» (feat. Cassidy), «Change My Life,» «Ebenezer Scrooge» (feat. N.O.R.E.), «Put Your Fingaz Up,» «S.T.F.U.» (feat. Onyx and M.O.P.).
Sticky Fingaz released a teaser on February 12, 2019, accompanied by the movie's release date.
USB Flash Drive.
In April 2018, Sticky Fingaz demonstrated the media on which his album-movie will be released. This is a USB flash drive, made in the form of a silicone finger authentic thumb of Sticky Fingaz. In this form, album-movie was released in limited edition for collectors.
This flash drive contains several bonus tracks, independent of the film produced by Desmond "DSP" Powell and various other producers. Rap-groups Onyx and M.O.P. and rappers N.O.R.E., Cassidy, Kurupt, and Vado, took part in recording the songs. Each bonus track is accompanied by a visual as well.
The main song is a song called "Put Your Fingaz Up" because the video for this song is filmed with today's most amazing visual technology: VR 360, which allows you to rotate the video image while watching it.